PACKAGE DESIGN -
DELUXE, CONVENTIONAL AND CHEAP BUTTER PACKAGING

Packaging has many purposes, from protecting the product, to deterring thieves, to aiding in the final sale of the product. Each of these purposes is equally important to the ultimate success of a product. Our aim was the marketing part, to learn how design serves to create shelf standout, attract a potential buyer and sell a product.
Cheap doesn't always have to be ugly.